Blogging Ideas

The Best Ways To Decide What To Blog About

Below is how to choose a blog niche.

Recommended reading: The 25 Most-Asked Blogging Questions To Get You Started Today

1. Think about your passions and expertise

The very first thing I recommend is to ask yourself: What do I love? What do I already spend time thinking about, reading about, or doing?

Blogging about something you’re passionate about makes a huge difference. It keeps you motivated and excited to write. Even if you don’t consider yourself an expert, your personal experience and interest in a topic can go a long way.

Here are some questions to help you brainstorm:

  • What do you talk about with your friends?
  • What are your favorite blogs currently?
  • What hobbies or interests do you have?
  • What are people always asking you for advice about?
  • Is there something you’ve gone through that you can help others with?

If you’re knowledgeable or simply curious about a subject, that’s a great starting point. I know many, many bloggers who started with no formal experience and now run successful blogs because they were open about learning along the way. Readers love authenticity, not perfection.

2. Brainstorm blog topic ideas

One of the most helpful things you can do is just let your creativity flow.

So I recommend that you do a brainstorming session where you just sit down and think about blog niche ideas. Some blog topic ideas include (some are more broad and some are more specific):

  • Personal finance
  • Lifestyle
  • Travel
  • Food
  • Minimalist living
  • Homesteading
  • Organization and decluttering
  • Paying off debt
  • Financial independence / FIRE Movement
  • RV life or van life
  • Traveling with kids
  • Homeschooling
  • Parenting and family
  • Skincare
  • Tech
  • DIY projects
  • Interior design
  • Home improvement
  • Mental health and self care
  • Remote work and freelancing
  • Etsy or handmade business tips
  • Gluten-free cooking
  • Gardening
  • Pet care and training
  • DIY crafts
  • Photography
  • Tiny house living
  • Keto diet
  • Self-improvement and personal development
  • Home decor
  • Entertainment
  • Knitting
  • Fashion and beauty
  • Relationship and personal growth
  • Sustainable living
  • Creative hobbies (like bullet journaling and scrapbooking)
  • Real estate tips
  • College life
  • Moving abroad or expat life
  • Fitness and health
  • Small business

This isn’t about choosing the “perfect” idea. It’s about getting a clear picture of what excites you. You might find that your ideas fall under one main category or that a few themes keep showing up.

And yes, you can blog about more than one topic. Many lifestyle blogs cover a few areas, like motherhood and home organization, or travel and budgeting. I think the key to writing about more than one topic is to find ways to connect them. For example, I talk about many topics on my blog (working from home, travel, minimalism, etc.), but I always try within the blog post to tie it back to money in the end.

Recommended reading:

  • How To Start a Book Blog and Make Money
  • How To Start a Travel Blog and Make Money
  • How To Start a Finance Blog and Make Money

3. Research and analyze your ideas

Once you have a few top blog topic ideas, it’s time to do a little research to make sure that people will want to read your blog.

You can start with tools like:

  • Google Trends: See if interest in your topic is growing.
  • Pinterest Trends: Great for lifestyle, DIY, money, home, food, and a ton of other topics.
  • AnswerThePublic: Shows what questions people are asking.

You should also think about how you’ll make money with your blog too. For example:

  • Can you promote affiliate products with this blog niche?
  • Could you create a digital product down the line?
  • Do brands in this space work with bloggers through advertising?
  • How do you plan to get blog traffic? Where is your target audience? Facebook, SEO and keyword research, Instagram, TikTok?

Not every blog needs to make money, but if that’s a goal for you, it’s smart to think about it early on.

Recommended reading: How To Monetize A Blog: How I Grew A $5 Million Blog

4. Narrow down your blog niche

Okay, so this is probably my favorite exercise to do when it comes to deciding what to blog about. I tell everyone to do this because I think it’s so incredibly helpful!

By now, you should have a few top contenders for your blog niche. So, now it’s time to make a decision.

Try this challenge:

  • Pick 2-3 of your favorite blog topic ideas.
  • For each one, write down at least 5 blog post ideas.

It may take some time to think of 5, and that’s normal. So, take your time and really brainstorm.

For example, if the blog niche you’re interested in writing about is personal finance, then you may brainstorm some possible blog post ideas like:

  • How I Paid Off $30,192 in Student Loans in 2 Years
  • 5 Budgeting Methods and How To Choose the Right One for You
  • What I Wish I Knew Before Getting My First Credit Card
  • Side Hustles That Helped Me Save for a House
  • How To Build an Emergency Fund When You’re Living Paycheck to Paycheck

Here’s another example: If you want to write about travel, then you may brainstorm blog post ideas like:

  • How I Found Remote Work So I Could Travel Full-Time
  • How I Traveled to 5 Countries in One Month
  • 10 Things I Wish I Knew Before Booking My First Solo Trip
  • The Best Travel Credit Cards I Use To Earn Free Flights
  • How To Pack Light for a 2-Week Trip (Carry-On Only)

And here’s one more example, this time about food:

  • The Best Pantry Staples To Keep for Quick, Healthy Meals
  • 10 Easy Weeknight Dinners You Can Make in Under 30 Minutes
  • How I Meal Plan for a Family of Four on a Budget
  • Beginner’s Guide to Freezer Cooking (With Recipes!)
  • How I Switched to Gluten-Free and What I Eat in a Day

If you can easily come up with ideas, that’s a great sign. If you’re struggling to hit even five, though, it may not be the right fit.

Some questions to ask yourself when you’re done: Which blog topic felt easiest? Which one excited you the most? Can I write about this topic for years to come? Would I get bored after 5 blog posts?

5. Start your blog

Now that you’ve chosen your blog topic, it’s time to take the next big step – actually starting your blog!

This is where the fun really begins. You’ve done the brainstorming, you’ve narrowed it down, and you’re feeling excited about your niche.

So, don’t let fear or perfectionism hold you back. You don’t need to have everything figured out right now. What matters most is getting started and learning as you go.

You can always change the direction of your blog niche later. Crazy story – I have had a few blog readers who have been emailing me every so often for several years, always thinking about a possible blog niche. I always give them tips, but also tell them that they are overthinking it (they know this as well). Sometimes, you just have to start and you can always pivot later on!

If you haven’t already, I highly recommend checking out my free tutorial on How To Start A Blog on WordPress. In it, I walk you through what you need to know – from picking a domain name and signing up for web hosting to designing your site. This is the next step!